The core idea here is that your future buyers are at varying levels of the buying cycle. Others may have been in the consideration period, while others appear to be in the analysis process and comparison period, and some may be in the willing-to-purchase category as well. By building value propositions, it will allow you to define what kind of content to produce after you have consulted the Wikipedia Page Creation team for each step. Segmenting these consumers into relevant email marketing profiles allows organizations to analyze these audiences more precisely. Customers need important data to keep taking them to the next buying cycle stage; driving the consistency approach will do that. What is your view?